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Pay Per Click

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PPC Marketing

PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. n the PPC (pay-per-click) marketing model, part of an inbound marketing strategy, an advertiser bids on certain keywords that users type into search engines, in order to display a related ad to those users, hopefully drawing them in to the advertiser’s site. Practicing the correct techniques, suitable implementation of campaigns and enormous knowledge of PPC management will certainly assist to accomplish grand online presence.

 

Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Whether you want to increase conversions, website traffic, or both, our tech-enabled PPC services will help you achieve your goals, plus measure and maximize your ROI from PPC. Digital marketing is a complex web of tools and services. We take the time to understand your organization and customers, and then build a digital strategy capable of delivering remarkable results. We start each partnership with an honest conversation about your needs and goals. Then, we develop a PPC strategy that helps you grow your business and your profits – while staying within your advertising budget. Our focus is on ROI, not just more clicks. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

What Is Pay Per Click and How Does It Work?

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Who pays for pay-per-click?

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app).

Why is PPC important for small business?

PPC ads appear instantly on search engines like Google, so your ad is there for people to see straight away. This gives you an immediate edge over other forms of marketing, and Google Ads are likely the fastest way to get traffic, new leads and sales.

EXPERT PPC MANAGEMENT

WHY PPC?

  • Cost effective

    Because you only pay when a user actually reaches your website, it can be good value for money.

  • Targeted

    You can choose your audience according to demographics like location, language and device

  • Measurable

    PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.

  • Customisable

    As you run your campaigns, you can make many small adjustments to improve based on what works best.

  • Training resources

    There are many (often free) online courses and training materials to help you develop your skills.

  • Fast

    You will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.